The Hunt For CoolCulture’s newest buzzword
Cool is fast becoming the new frontier in a niche-mad world,
which has major implications for all culture and consumer
industries - from marketing, advertising and media, right
through to retail and hospitality. The Cool Age is here.
Cool has become a concept denoting a kind of elusive Xfactor that makes something exceptional,. Individual.
Covetable. Inspiring. Independent. Thoughtful. Limited.
Pioneering. Exclusive. Innovative. Original.
Cool has become shorthand for anything “interesting”
used by everyone - from Boomers through to Generation Y.
Whatever its manifestation, cool gives a brand, person,
product, place or service a supernatural power to rise above
the noise. To stand out in an ocean of “stuff” and make
people remark to themselves:
“I want that.”“I love that.”“I’m going to tell my friends about that.”
Step into the Cool Age.